The Japanese word for owl, ふくろう (fukurou), sounds like "no hardship," "happiness," "good fortune," and "good luck." The Japanese word for "fortune," pronounced fuku, also happens to be the first two syllables of the owl's name. These auspicious connotations have led the owl to represent "smooth sailing," "happiness," "longevity," and "good fortune" in Japanese culture.

Owls can turn their heads 270 degrees, which symbolizes "abundant wealth" and "attracting good fortune"; in addition, owls have bright eyes and clear vision even in the dark, which symbolizes "seeing through all things" and "wisdom".